Becca launches a CLEAR, no-pigment foundation – so does it work?
A well-liked magnificence model has taken the idea of no-make-up make-up to the following degree by launching a clear, no-pigment foundation that guarantees to depart you with a good complexion, with out using any colour.
Released by Becca as a part of its new genderless Becca Zero assortment, the $36 No Pigment Virtual Foundation depends on Clear Light Blur Technology to ‘manipulate mild for a smoothed out, blurred out, nearly invisible end’, successfully eradicating imperfections, with out masking up the pores and skin in any means.
The foundation, which is the primary of its form and is meant for use by folks of all genders, combines skincare with make-up, with Becca claiming that the components will each nourish the complexion and go away it trying completely smoothed out.
As if by magic! A brand new clear, no-pigment foundation has taken the sweetness trade by storm
No-makeup make-up: Becca’s $36 No Pigment Virtual Foundation is a part of a genderless vary of magnificence merchandise that mix skincare with cosmetics
‘The pores and skin smoothing advantages of a foundation with out the pigment to let your pores and skin shine by,’ the model mentioned in a assertion.
‘Becca Zero No Pigment Virtual Foundation is ideal for days if you need to take a break from a full face make-up look and present the world nothing however you.’
To increase the skincare advantages of the clear foundation, the model infused the silicone-free components with hyaluronic acid to ‘immediately hydrate’ and plump the pores and skin, whereas additionally ‘blurring and smoothing the looks of imperfections’, and ‘controlling oil’.
Speaking at a digital launch occasion, a spokesperson for Becca famous that the no-pigment components additionally makes the product good for anybody who desires to realize a smoothed-out, perfected complexion whereas sporting a face masks as a result of you do not have to cope with the ‘problem’ of dirtying your masking with conventional foundation.
‘Wearing a masks exterior on a regular basis, it’s one thing that can make me attain for [this foundation],’ model ambassador Tiarra Monet mentioned.
‘I do not need to cope with the effort of a soiled masks, it’s simply yucky to have a look at. I really feel like [this product] for me combines skincare however I’m blurred, I look good. It offers you that confidence that you could be not be getting when you’re not sporting something however that is actually a filter in a bottle.’
Smooth: While the product has no pigment, the model guarantees that it will good your complexion in the identical means that a conventional foundation would
Technology: The foundation depends on Clear Light Blur Technology to ‘manipulate mild for a smoothed out, blurred out, nearly invisible end’
Controversy: Beauty lovers are divided over the product, with some praising it for its complexion-perfecting outcomes, whereas others have mentioned it does nothing greater than a primer
Despite solely being accessible for a few days now, the foundation has already sparked a frenzy of curiosity on-line – with magnificence lovers left divided over whether or not or not the product actually works.
While some have praised the components for serving to them to realize the proper no-make-up make-up look, others have slammed the product as a ‘gimmick’, insisting that the product should not be marketed as a foundation when it would not actually provide any protection.
‘I really like this product,’ one buyer wrote on Sephora after giving the product a 5-star assessment.
‘It is ideal for summer time when you’ve got some colour [and] don’t need to cowl it up. it offers a very nice end, not utterly matte however takes away any shine from skincare merchandise.
‘I actually love this for a actually no-make-up look whereas nonetheless feeling actually assured with my pores and skin! it fills in all pores [and] texture so it leaves your pores and skin with an nearly airbrushed impact.’
Another comfortable buyer heaped reward on the product, however urged different magnificence lovers to ‘learn the outline’ earlier than buying it.
Super star: Model and Becca ambassador Barbie Ferreira (proper) stars in a new marketing campaign to advertise the Becca Zero assortment
Something for everybody: The assortment is meant for use by folks of all genders
‘The evaluations are that it does nothing or it’s a dangerous primer,’ she mentioned, earlier than warning: ‘Read the outline, guys, it’s not a primer and it’s not meant to truly present any colour.
‘This feels a lot [like] a actually moist silicone primer. For me, it fills my pores, makes me matte (I’ve regular to dry pores and skin), offers moisture, and simply total seems clean.’
However, one disgruntled reviewer described the product as a ‘waste of time’, insisting that it would not provide any advantages you may’t already obtain by utilizing a primer.
Gleam and glow: As properly because the no-pigment foundation, the model additionally launched a no-pigment highlighter
‘I purchased this and it’s completely ineffective,’ the reviewer mentioned. ‘It does completely nothing however blur your pores. If you need one thing that’s going to try this simply use primer. It’s getting returned. They must scrap this and by no means promote it once more.
Speaking on the model’s digital launch occasion, Devon Bartley, the Director of Brand Marketing for Becca, defined the choice to name the product a foundation, noting that – not like a primer which serves as a base for different merchandise – that is meant to supply all the advantages of a conventional foundation however with out the pigment.
‘We name it a digital foundation as a result of it perfects your pores and skin like a foundation would however with out the pigment,’ she defined – including that the No Pigment Virtual Foundation ought to be seen as the ultimate step in a every day magnificence routine and never as a prep product for different cosmetics, like a primer.
In addition to the foundation, Becca additionally launched a $24 No Pigment Glass Highlighter that’s meant to be used on each the lips and the face.
‘The multi-use, crystal clear gloss catches and displays mild, for a glass-like glow,’ the model description notes.
‘In one swipe, get a recent, shiny look – excessive factors of face, even lips get a tremendous shiny shine. The versatile components offers non-stick, comfy put on, providing you with the proper sheen on all pores and skin tones.’