It’s here. The most anticipated make-up line of the year has landed, yes, we’re talking about Victoria Beckham Beauty. After giving us a sneak peek earlier in the week, Beckham’s debut make-up collection has finally dropped. And you won’t be disappointed.
Kicking off the clean beauty brand is Victoria’s Smoky Eye Wardrobe. Having firmly established her signature brown smoky eye over the past decade, it’s unsurprising that the make-up mogul’s first move was to drop a capsule collection of serious eye make-up. In fact, Beckham’s seemingly been working on the first products from her eponymous brand for years now, saying, ‘Eyes are very signature for me. The products may be new, but they’ve been a lifetime in the making.’
What’s in Victoria’s personal smoky eye wardrobe we hear you ask? Three failsafe eye products that Beckham herself keeps in her make-up bag.
First up is a satisfyingly sleek (and totally plastic-free) Smoky Eye Brick (£48) eyeshadow compact in four iterations that nod to the designer’s fashion prowess: Signature (VB’s favourite shades for a day time contoured eye look), Tuxedo (your vegan-friendly kit for the ultimate smoky eye), Tweed (warm autumnal shades of terracotta and deep plum) and Royal (vegan hues of navy blue).
Four pearlescent cream Lid Lustre (£28) eyeshadows inspired by the healing and protective power of crystals that Victoria always surrounds herself with, and three shades of Satin Kajal Liner (£20), including what might just be the best kohl pencil we’ve ever come across, complete the collection.
The best bit? Victoria Beckham Beauty is on a mission to set higher standards in beauty by using minimal plastic, 100% post-consumer waste secondary packaging and shipping materials that are recyclable or biodegradable. Even the pouch your order is delivered in is reusable. So now you can nab the entire collection and do the planet a favour as well.
Having teased us with behind-the-scenes footage of her upcoming beauty line back in July, Victoria Beckham has finally confirmed the launch date of the most anticipated make-up drop of the year.
The designer took to her new Victoria Beckham Beauty Instagram account to reveal the launch date, posting a boomerang of what we can only assume is the make-up mogul’s own eye alongside the caption:
‘The final countdown starts NOW -#VictoriaBeckhamBeauty launches in just four days. Stay tuned for more news about the debut collection. Beauty that moves you. Link in bio. #CleanBeauty
From the smokey bronzed eyeshadow, fluttery lashes and straight pencilled eyebrows, we’re guessing the new line will include everything you need to recreate the Brit’s signature beauty look.
Beckham also posted an image of the make-up line’s logo that links through to her new website where a countdown to launch awaits eager fans. Currently on just over three days, we can surmise that the Victoria Beckham Beauty line is going to drop on Saturday 14th September, slap bang in the middle of London Fashion Week.
Victoria Beckham has revealed a sneak peek from behind the scenes on set where the designer was shooting content for her upcoming beauty line, Victoria Beckham Beauty.
Taking to Instagram, the entrepreneur posted a video that showed the mum of four looking seriously glowy whilst saying to camera, ‘I am so, so excited. I can’t wait to share, I cannot believe it’s finally here – I’ve been working on this secret project for a long, long time.’
Beckham also gave fans a second hint at what’s to come from her upcoming beauty line via a candid selfie from her dressing room. Barefaced apart from a pair of black gel eye masks, the ex-Spice Girl looked radiant. We can only assume it’s courtesy of her new skincare line which, if hashtags are to be believe, is set to be focussed on ‘clean’ and ‘real’ beauty.
Watch this space for more information.
Victoria Beckham has announced today that she is launching Victoria Beckham Beauty, adding another string to her already great big bow.
‘I want to take care of women inside and out, providing them with the must-have items in makeup, skincare, fragrance and wellness that I feel I need in my own life,’ the designer said in a statement.
Launching as a digital-native brand, the line will be sold through victoriabeckham.com later this year, and will be headed by co-founder and CEO Sarah Creal, who most recently served as head of global make-up development and marketing at Estée Lauder, where she worked with Beckham on the hugely successful Victoria Beckham x Estée Lauder capsule collection.
Victoria has an innate love of beauty that started when she was very young, and has continued unabated,’ Creal said in a statement. ‘This authenticity is going to infuse the entire business strategy, and because everything will be directly overseen by Victoria, the line will be elevated and impeccably curated.’
‘I was going direct to the consumer with regards to fashion before I had a standalone store, so this isn’t new to me,’ Beckham said, having announced the launch of her own beauty YouTube channel last year in a move designed to allow her to engage directly with her fanbase.
KARWAI TANGGETTY IMAGES
‘Just like I spend so much time in the fitting room getting to know what my customers want to wear, I’m going to be asking women to tell me which products they want me to develop for them in the beauty and wellness arenas. It’s important for me to know what they want,’ she said.
David Belhassen, Founder of NEO Investment Partners, who is backing Victoria Beckham Beauty said: ‘Victoria Beckham Beauty is an authentic and modern brand with high potential. Victoria and Sarah have the vision and drive to launch the most desirable beauty brand offering on the market.’
Victoria Beckham Beauty will officially debut in Autumn/Winter 2019, but if Beckham’s own signature beauty look is anything to go by, we’re predicting there’ll be a pristine nude lip and smokey eye offering.
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