Beauty

What Is Eyebrow Lamination?

Between microblading, tweezing, tinting and threading, there’s a million different ways we can groom our eyebrows (with varying levels of pain) in the quest for the ultimate Instagram-worthy arches.

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Now, there’s a new kid on the block claiming to give you your biggest, bushiest, most Cara-esque eyebrows yet. We’re talking about Eyebrow Lamination.

It might sound a little like something you would find in an office supplies catalogue, but eyebrow lamination is actually the latest treatment promising you a set of supermodel selfie-worthy brows, minus the pain and the commitment.

Digital Beauty Editor George Driver took the treatment for a test drive and quizzed BBM London co-founder and brow lamination pioneer, Yana Gushchina, on everything you need to know whilst she was there…

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What is eyebrow lamination?

‘Brow lamination is a new trend in the brow industry and is originally from Russia (where I’m from!). It’s the best procedure for taming tough and unruly hairs as it sets them in place so every hair lies in the same direction, giving a just-combed effect. It’s like a keratin treatment for your brows! The best bit is it’s vegan and cruelty-free.’

What should your eyebrows look like after lamination?

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‘After the procedure, your eyebrows will look thicker, fuller, straighter and combed up into the ideal shape. They should look like the ultimate groomed, brushed up eyebrows. The idea is that you won’t have to use a pencil to draw in the shape anymore – isn’t that a dream?’

Eyebrow Lamination Treatment Review

Digital Beauty Editor George Driver’s eyebrows before the lamination treatment..

How does eyebrow lamination work?

1.The treatment begins with a consultation to find the right shape and style for your face.

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2. A unique vegan and gentle solution is applied to make the hair straight and flexible.

3. A hydrating serum is applied to hydrate the hair.

4. A natural-looking tint is applied (the shade depends on what colour your eyebrows are).

5. Finally, a nourishing serum is applied.

The whole process takes around 50 minutes, costs £75, and lasts for around a month.

Eyebrow Lamination Treatment Review

During the process..

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Who can get eyebrow lamination?

If you’ve got unruly eyebrows and don’t want to spend hours of your life grooming them, or alternatively, if you’ve got barely any eyebrows at all and want to give them the appearance of thicker, feathery arches, brow lamination is for you. For those that prefer that Instagram-style super brushed up brow look, brow lamination is going to make your life much easier.

How should I look after my laminated brows?

The brow lamination process can be a little drying, so apply a small amount of oil to your eyebrows everyday. Anything from castor oil to your favourite face oil does the job. Then just brush, brush, brush.

Eyebrow Lamination Treatment Review

George’s eyebrows after the lamination treatment..

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Lamination will straighten your eyebrow hairs and encourage them to grow in the same direction but you’ll still need to comb them up for the full feathery brow effect. Finish with some clear brow gel and you’re good to go.

https://www.elle.com

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