There are influencers and there’s Camila Coelho. The Brazilian makeup artist turned social media star has enough followers on Instagram alone to populate her own small country. (That would be a cool 7.4 million, by the way.) But before she became famous for her jet-setting style and flawlessly painted-on lips, Coelho got her start behind a beauty counter at Macy’s, working her way up from an in-store Dior artist to the upper echelon of digital stardom.
«You’ll never see me without lipstick on,» Coelho tells Glamour. «Even at the gym or the supermarket, I’ll always blot a little color. Lipstick for me is the product and my followers know that.» That’s why it should come as no surprise that when Lancôme was looking to team up on its first-ever influencer collaboration, Coelho and lipstick were a natural fit.
Coelho worked with Lisa Eldridge, Lancôme’s creative director, to create 10 L’Absolu Rouge lipsticks that pay homage to her Brazilian roots and love of a strong lip. To celebrate the launch, which officially lands at Sephora today, we caught up with Coelho to have her answer our Big Beauty Questions—a rapid-fire assortment of things you never knew you wanted to know. Read on, then shop entire collection here.
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Who wanted SWATCHES?🙋🏽♀️Check out my stories – and would love to know in the comments which are your FAVORITE colors?! 💄💋 #LancomexCamilaCoelho (link to Sephora on Bio) ————— Quem pediu swatches? Tem todos no meu stories – e quero saber quais cores vocês gostaram mais!!!💄💋
Glamour: Why is lipstick so important to you?
Camila Coelho: Growing up, lipstick was my thing. It all started when I was six years old; my grandmother gave me a red lipstick to wear for my passport photo. My mom wanted to change it to a light pink so bad, but I kept it. Every time I’d go to visit my grandmother, she always had her hair blow-dried and lipstick on—even if she was just staying home. She’s forever been my inspiration.
Glamour: You travel around the world constantly. What city or country gives you the greatest beauty inspiration?
CC: Every different country I go to gives me a new type of inspiration. For example, when I go to New York, I feel like I can do anything I want—like go all out with a bunch of glitter on my eyes. You can really be yourself and try new things there and no one will bat an eye. In Paris I’m always inspired to be more effortless. I’ll still put makeup on but in a more minimal way. And when I’m in Brazil, I want to be more colorful and tropical.
Actually, now that I think about it, the Middle East—but particularly Dubai—inspires me the most. Women there love to put makeup on and when they go out, they go all out. All I want to do when I’m there is a strong smoky eye and nude lip.
Glamour: What about beauty do you think Brazilians do best?
CC: I always say that Brazilian women have amazing nails. We’re good with hair too, but everyone gets their nails done weekly. It’s a thing in Brazil. It doesn’t matter what they do, what their social looks like, you will always see the women there with a nice nail polish color on. The professionals do an amazing job. If you ever have a chance to go to a Brazilian nail salon, do it.
I’m the type of person who likes to try different shapes. But my go-to is more square. I’ve tried the pointy ones, which in Brazil, women don’t like. They call them «chicken nails.» There, the more classic shapes are popular—either square or round. And then for color, I love nudes and classics like white, black, and navy. This summer I wore a lot of white.
Glamour: What’s one beauty rule you absolutely swear by?
CC: Taking care of your skin first. Because if you don’t, your makeup isn’t going to look as good. You’re going to put stuff on, it’s going to melt, and it’s not going to stay on. It’s a number-one rule for me. I enjoy doing my skin care routine as much as my makeup too. It’s like a spa day. I do around seven steps every night, even when I travel, and it pays off because your skin does change when you take care of it.
Glamour: Your house is burning down! Quick: What three skin care products do you grab?
CC: An eye cream, an acid, and a hydrating serum. I can’t live without eye cream. The area around your eye is so sensitive, and if you don’t hydrate it, you get wrinkles and those creases with concealer. I also put eye cream on my lips, because the skin there is also very thin and needs hydration. As for acids, I love glycolic. I use the Neostrata Gel every other day. It helps so much with your pores, and I don’t really get any breakouts anymore. And then a hydrating serum is a must. Between traveling and always being on planes, I need it.
Glamour: What’s your go-to getting ready music?
CC: Oh my gosh, if you saw my playlist, you would die. I have everything from Brazilian country to Rihanna and Beyoncé. I like everything. Maroon 5! The only exception is really deep rock. When I’m getting ready for something big though, I’ll do more dancing songs. Beyoncé’s new album is amazing. And I’m obsessedwith Cardi B.
Glamour: Your hair is gorgeous. What do you to keep it in such great shape?
CC: As a Brazilian, I have a lot of hair that’s really fine and thin. But when I moved from Brazil to Boston, I think it was a difference in the water that caused my hair to stop growing. It was becoming dehydrated, so I had to start doing a lot of deep conditioning masks. So every other day—whenever I wash my hair—I’ll do a mask. And about once a month, I’ll get a hydrating treatment at the salon. Your hair really is just like your skin. Hydration will keep it shiny and healthy.
Glamour: What is your favorite way to take a moment for yourself?
CC: Disconnecting from social media and spending time with loved ones. The time I actually feel most on vacation is when I’m home. Even if it’s just taking five hours away from my phone and not worrying about needing to post, it makes a difference.
Glamour: Screw, marry, kill: mascara, lipstick, highlighter.
CC: Oh, well, marry lipstick of course. I have to. Screw…what does that mean? Just a fling with it? I’d have to say highlighter. It makes you have amazing skin—in photos, especially. And I’ll kill mascara. It’s fine. Maybe it’s because I have naturally good lashes. But I feel like if you have a lip and good skin, you don’t need anything on your eyes.
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Running late… on my way to @maisonmargiela this morning! (By the Way, happy 4th to all of my American babes💙 – hope u guys are having fun) #HauteCouture #Paris ——— Último dia de correria (Haute Couture termina hoje) Mais cedo chegando atrasada no desfile de @maisonmargiela (que trânsito em Paris?!).
Glamour: What’s the last Instagram rabbit hole you went down?
CC: It has literally nothing to do with what I do, but I’m really into animal videos. I’ll stay on them for hours. I’ll watch dogs, tigers—I’m obsessed with tigers. I’ll look for hashtags about cute animals or nature. Even my husband, who loves animals, is like, OK, enough.
Glamour: What’s your favorite emoji?
CC: Ha! Obviously, the lips. They’re even on the bullet of my lipsticks.
Glamour: You’ve got $20 and free roam of a drugstore. What do you buy?
CC: I’ll buy makeup remover wipes. Mascara, because it’s cheap. Oh, I can get a Snickers bar! I can’t go in a drugstore and not buy a Snickers.
Glamour: If you could change one thing about beauty perceptions on social media, what would that be?
CC: A lot of people looking at social media think everyone is perfect. We’re not. There are filters and apps that make you look better. Everything is in good light. Social media can make you forget that. It gets to you.
This interview has been edited and condensed.